The Fall of Hillmantok

Hillmantok: Discover the challenges faced by this TikTok initiative in promoting Black education. Join the conversation and subscribe for updates!

In partnership with

“On a mission, your worst enemy is idle time.” - Nipsey Hussle

Spread the word: Forward this email to a friend who’ll love it!

Good morning, BFA Collective! If you haven’t seen Captain America: Brave New World yet, you might be the only one. The film just pulled in a massive $88.5 million domestically, making it the biggest opening of 2025. With Anthony Mackie stepping into the shield, everyone’s talking about Marvel’s next chapter—don’t get left out of the conversation. And if you’re snowed in this weekend, consider it the perfect excuse to grab a ticket and see what all the hype is about.

MAIN STORY

HillmanTok: Where TikTok Meets Black History

Hillmantok University emerged as an accidental educational phenomenon on TikTok. When Dr. Leah Barlow, an African American Studies professor, posted a video for her students, it unexpectedly went viral. This sparked the #Hillmantok movement, where Black educators began sharing free courses on the platform. Inspired by the fictional Hillman College from "A Different World," this initiative grew into a community akin to an unofficial online Historically Black College or University (HBCU).

Subjects Covered:

The Growth and Challenges

Hillmantok quickly developed a structured approach:

  • Structure: A course catalog, a dedicated website, and a significant TikTok following. However, growth brought its own set of challenges:

  • Challenges: The original account was hacked, and internal discord among creators emerged over leadership and direction.

@hillmantok_university

Thank you Dr. Barlow for unintentionally starting an education revolution! No one owns Hillmantok it is a collaboration of creators and th... See more

The Drama Unfolds

The drama escalated with:

  • Exclusions and Accusations: Some educators felt sidelined, leading to public disagreements about the use of the Hillmantok name and accusations of personal gain.

Current State of Hillmantok

Despite the turmoil, Hillmantok persists in its mission, continuing to offer free educational content. There's a concerted community effort towards unity and a more democratic leadership style. However, concerns about sustainability loom with TikTok's uncertain future in the U.S., prompting plans to potentially shift to other platforms.

Looking Ahead

Hillmantok is both:

  • A Testament: To innovative education via social media.

  • A Cautionary Tale: Of the complexities in managing community initiatives.

The focus now is on resolving disputes to uphold the educational mission while ensuring adaptability, so the project maintains its longevity and integrity beyond TikTok.

@rageoftau

A warning. #hillmantok #hillmantokuniversity #hillmantokhbcu

This isn’t traditional business news

Welcome to Morning Brew—the free newsletter designed to keep you in the know on the business news impacting your career, company, and life—in a way you didn’t know you needed.

Note: this isn’t traditional business news. Morning Brew’s approach cuts through the noise and bore of classic business media, opting for short writeups, witty jokes, and above all—presenting the facts.

Save time, actually enjoy business news, and join over 4 million professionals reading daily.

⚖️ Shocking Turn: Woman Drops Lawsuit Against Jay-Z & Diddy Over Alleged 2000 Assault

🪙 NAACP Calls Out Companies Ditching DEI in New Black Buying Power Guide

⚡️ ‘Captain America: Brave New World’ Defies Critics with $100M U.S. Debut, $192M Global Take

🤖 OpenAI Loosens ChatGPT’s Limits, Embraces 'Intellectual Freedom' in Policy Shift

🌬️ CDC Warns: This Flu Season Is the Worst Since 2018, Spiking Nationwide

🎟️ Reddit Paywalls Incoming? CEO Confirms Paid Subreddits Are 'Coming Soon'

❣️ Love vs. Inflation: How Rising Costs Are Reshaping Valentine’s Day in 2025

🤎 When Careers Break Hearts: Navigating the Pain of Professional Loss

Save 10 hours a week by hiring an Executive Assistant.

MEET DEVNI: The Right Hand to the CEO of Morning Brew

Austin’s Executive Assistant saves him 10+ hours a week by handling his emails, calendar, travel, meeting prep, and more. This gives him the time to focus on what matters most—growing his business.

Most outsourced firms can’t source the type of EA who can work with a $100M executive, but Oceans can.

Work with the firm that sources the right-hand to Morning Brew, Beehiiv, and Magic Spoon.

Get full-time, highly experienced talent for only $3,000/month.

The BFA Hit List

Essential picks to keep you informed, inspired, and unstoppable…

Never miss a shot again! The Auto Face Tracking Tripod keeps you perfectly framed with 360° rotation—no app required. Whether you're filming, live streaming, or on video calls, it tracks your every move for hands-free convenience. With remote and gesture control, it's the easiest way to upgrade your setup. Get yours today!

Upgrade your wallet game with the RUNBOX Slim RFID Leather Wallet. Designed for style and security, it features 2 ID windows, a sleek, compact design, and RFID protection to keep your cards safe. Perfect for everyday use or as a thoughtful gift. Get yours today!

Classic, reliable, and built to last—the Casio F91W Digital Watch is a timeless essential. With water resistance, an easy-to-read display, and a lightweight design, it’s perfect for everyday wear. Simple, durable, and effortlessly cool. Get yours today!

When you shop with us, you’re directly fueling the content you love—thank you for your support!

THE FLIP SIDE

🏀 Shaq Secures the Future of Inside the NBA with Massive New Deal. Basketball fans, rejoice—Inside the NBA isn’t going anywhere. Shaquille O’Neal has signed a long-term deal worth $15 million per year, ensuring the iconic TNT show stays intact, even as ESPN takes over NBA coverage. With Charles Barkley, Ernie Johnson, and Kenny Smith also expected to stay, the beloved crew will now appear on ESPN and ABC for marquee NBA events, including the Finals. The legendary show lives on, just with a new home. (Black Enterprise)

📺 YouTube TV and Paramount Strike Last-Minute Deal to Keep CBS, Nickelodeon & More. After a tense contract dispute, YouTube TV and Paramount have reached a deal to keep major channels like CBS, Comedy Central, and Nickelodeon on the platform. With negotiations stalled over carriage fees, subscribers feared a blackout—but a last-minute agreement ensures uninterrupted access. The deal maintains YouTube TV’s 100+ channel lineup, including Paramount+ with SHOWTIME. This resolution comes just weeks after a YouTube TV price hike, making the stakes even higher for subscribers. (CBS News)

🥵 The Viral Audio App That’s Changing the Way Women Experience Erotica. Forget traditional romance novels—there’s a new way to indulge in steamy storytelling, and it’s all in your ears. Quinn, the fast-growing audio erotica app, is captivating listeners with intimate, women-centric stories voiced by real creators—and even celebrities like Fleabag’s Andrew Scott. With TikTok buzz, a booming subscriber base, and $12M in annual revenue, Quinn is redefining modern romance and intimacy, proving that sometimes, the hottest stories are the ones you hear, not see. (Fast Company)

ARTIST SPOTLIGHT

Ella Mai

Valentine’s Day was full of romance, especially with Ella Mai’s adorable tribute that had everyone buzzing online! The Grammy-winning R&B sensation, famous for her soulful tunes, melted hearts by sharing a touching message while performing Little Things—an ideal love song for the day. Her silky voice and heartfelt lyrics struck a chord, leaving Jayson Tatum’s girlfriend and fans alike swooning. If you need a song to create the perfect vibe or to share with someone special, Little Things is the perfect choice.

Reader’s Favorites:

What did you think of today's newsletter?

Login or Subscribe to participate in polls.

Reply

or to participate.