They Love Us Broke and Grateful šŸ‘ŽšŸ¾

Black success often triggers fear & scrutiny, demanding humility white peers aren't asked for. Let's reject this bias & celebrate Black wins loudly.

In partnership with

"Can we all get along?" — Rodney King, as the LA riots began on this day in 1992.

Spread the word: Forward this email to a friend who’ll love it!

Good morning, BFA Fam! If you’ve been online lately, you already know the internet has found a new favorite debate: 100 men vs. 1 gorilla. It’s the kind of ridiculous, chaotic energy that only social media can produce…. half science, half pure ego, all entertainment. Somehow, a hypothetical brawl between an army of dudes and one very angry primate has turned into a full-blown philosophical battle about strength, strategy, and delusion. Welcome to the timeline.

MAIN STORY

šŸ”„ Why Black Excellence Faces Scrutiny Instead of Celebration

A confident Black individual (gender neutral, stylish attire) standing spotlighted on a grand stage, but instead of applause, they are surrounded by numerous floating, oversized magnifying glasses pointed directly at them. The atmosphere is slightly tense, dramatic lighting, cinematic style. 16:9 aspect ratio, no text.

⚔ THE SPARK

Ryan Coogler drops a masterpiece, and instead of applause, people start counting his coins. Pastor Jamal Bryant steps up to say it plainly: nobody scrutinizes white pastors like they do Black ones. And Shedeur Sanders? Humiliated at the NFL Draft for daring to be young, rich, and unbothered. The message is loud: Black success is allowed until it gets too loud, too confident, too free. Then they come for it. Every time.

🧠 THE LAYER BELOW

It’s deeper than just isolated incidents. Let's connect the dots:

  • When Black people achieve major success, it often triggers public policing and questioning, not just public celebration.

  • White public figures are often afforded "quiet luxury," allowed to enjoy their success without intense scrutiny. Black figures are constantly told to "stay humble" or risk backlash.

  • Confidence and assertiveness from Black leaders, athletes, or artists are frequently reframed as arrogance or being "difficult."

  • Visible prosperity in Black spaces – whether it's churches investing in communities, athletes securing major deals, or entertainers building empires – seems to automatically invite suspicion and audits, both literal and figurative.

  • A lot of the media obsession with "how" Black stars spend their money or display their success feels less like curiosity and more like thinly veiled envy, racism, and an attempt to control the narrative.

  • This isn't new. Think back to Eddie Murphy decades ago, talking about how quickly people turn when Black stars get too successful. It's a historical pattern.

  • Ultimately, it’s not just about the money or the fame – it’s about who society deems is "allowed" to thrive visibly and unapologetically.

šŸŽÆ THE REAL QUESTION

Why is Black success only acceptable when it’s quiet, humble, and apologetic?

šŸ”® WHAT’S NEXT

There’s no blueprint to "earn" freedom from judgment, and there never was. Black excellence doesn’t have to shrink, soften, or apologize to be valid. It’s time to stop asking permission. The problem isn’t Black wealth, Black talent, or Black confidence, it’s a system that feels entitled to control how success looks when it’s not in the ā€œrightā€ hands.

The next chapter isn’t about dimming our wins or softening our excellence to make anyone comfortable. It’s about owning the moment, loudly and without apology. Because real freedom doesn’t just mean succeeding, it means succeeding without explanation.

Black greatness doesn’t need permission to shine.

CAST YOUR VOTE

Do you think Black success is more heavily scrutinized than white success?

Login or Subscribe to participate in polls.

Learn AI in 5 minutes a day

This is the easiest way for a busy person wanting to learn AI in as little time as possible:

  1. Sign up for The Rundown AI newsletter

  2. They send you 5-minute email updates on the latest AI news and how to use it

  3. You learn how to become 2x more productive by leveraging AI

šŸ‰ Different Playbooks: Jalen Hurts and Saquon Barkley Split on Eagles' White House Visit

āœļø Bishop T.D. Jakes' Shocking Announcement Sparks Major Debate Among Black Americans

šŸ‡ŗšŸ‡ø Kamala Harris Set to Torch Trump’s Record in First Major Speech Since Leaving Office

šŸ›» Slate’s $20K Electric Truck Could Disrupt the Auto Industry — But Will Americans Embrace It?

šŸ” Car Subscription Features Are Quietly Turning Your Ride Into a Surveillance Tool

šŸ“ Shedeur Sanders' Stunning Slide Headlines a Wild 2025 NFL Draft — Here’s Every Team’s Grade

šŸ’Š Walgreens to Pay $300 Million for Flooding America With Illegal Opioid Prescriptions, DOJ Says

šŸ’° Trump Floats New Income Tax Cuts to Offset Tariff Costs — But Economists Are Skeptical

THE FLIP SIDE

Two contrasting scenes side by side: on the left, a well-dressed Black couple smiles and toasts glasses of red wine while dining at an upscale outdoor restaurant; on the right, two casually dressed women carrying plastic shopping bags walk through a brightly lit mall, their expressions serious and focused.

šŸ’Ž America’s Spending Split: Wealthy Splurge as Lower-Income Consumers Pull Back. At the start of 2025, U.S. consumer spending is sharply divided. Wealthy Americans are continuing to spend freely on dining, luxury travel, and perks, driving up spending at American Express and JPMorgan Chase. Meanwhile, lower-income earners are cutting back on discretionary purchases and focusing on essentials, as shown by a 4% spending drop at Synchrony. Rising tariffs, inflation fears, and economic uncertainty are widening the gap, raising concerns about future demand and long-term economic resilience. (CNBC)

āš–ļø Ryan Coogler’s Sinners Breaks Box Office Records With Historic Second Weekend. Ryan Coogler’s Sinners defied expectations in its second weekend, pulling in $45 million—a stunning 6% drop from its $48 million opening. That’s the smallest second-weekend decline for a film opening over $40 million since Avatar in 2009 and the best ever for an R-rated movie. Sinners has now surpassed $120 million domestically and $162 million worldwide. Coogler’s groundbreaking success cements him among Hollywood’s elite directors, while the film’s performance challenges outdated industry biases. (AV Club)

šŸ“‰ Trump Demands Investigations Into Pollsters After Approval Ratings Drop. President Donald Trump called for investigations into major pollsters, accusing them of "election fraud" after recent polls showed his approval ratings sliding to between 39% and 44%. Trump blasted The New York Times, ABC News, and Fox News polls as biased and fake, escalating his ongoing attacks against media institutions. His campaign pollster John McLaughlin claimed the polls deliberately undercount Trump supporters. Fluctuations in Trump’s polling could have significant impacts on the 2026 midterm elections. (Newsweek)

šŸ›’ Trump’s Trade War Could Trigger Empty Shelves and a Summer Recession, Analysts Warn. Apollo Global Management predicts President Trump’s new tariffs will cause trucking demand to collapse by late May, leading to empty shelves and a U.S. recession by June. Shipping cancellations from China are already at 50%, with ocean carriers rapidly cutting capacity. Retailers like Amazon, Walmart, and Target are bracing for impact, while domestic freight companies see sharp declines. Analysts warn that Trump’s policies are triggering supply chain disruptions not seen since the coronavirus pandemic. (Investors)

ARTIST SPOTLIGHT

Tyler Perry’s She The People

Get ready for some laughs with Tyler Perry's latest Netflix comedy series! Starring Terri J. Vaughn as Antoinette Dunkerson, a politician who finds herself in a whirlwind of chaos both in office and at home after winning her election. The first season of this 16-episode series will be released in two parts: Part 1 drops on May 22, and Part 2 follows on August 14. Co-created by Perry and Niya Palmer, this show combines political satire with heartwarming family humor, continuing Perry's streak of hits on Netflix.

Reader’s Favorites:

What did you think of today's newsletter?

Login or Subscribe to participate in polls.

Reply

or to participate.